Customers may forget what you said but they'll never forget how you made them feel. The biggest issue for fashion retailers right now, is the point of difference needed in stores to keep people shopping in-store rather than online. For this to happen, the service excellence element is key and being able to offer your customers a first class, one-to-one service incorporating selling and styling in store, supports this need to create a differentiating experience.
Typically, your retail mystery shop audits are a little vague. MPI’s Fashion Retail audits are different because they provide your business with an objective viewpoint and constructive feedback. We produce a bespoke Fashion Retail programme designed to overcome specific gaps or opportunities identified in the audit. The programme is delivered by a training tool kit that could include online modules that allow for self-managed, bite size learning.
Your leaders are engaged to with specific learning about their role in providing a branded customer experience.
Usually as a retailer, when you’re mystery shopped you’re given a report that’s often a little vague and subjective. With MPI, we’d begin by conducting a mystery shop for you too, but the difference is we’d offer you a comprehensive report before providing a personalised training solution to meet and close any gaps. This would also be supported by in-store, on-the-spot coaching sessions and feedback for store teams.
We incorporate a fully researched, ‘tailored for you’ programme. This could either be training tool-kits including online modules to support learning memory and embedding. Or specific leadership development workshops focusing on certain store leader, coaches and team development needs.
Our programmes are designed to create that special, branded customer experience through your people.