When it comes to increasing your company’s retail sales, would you like to know more about how to do so by maximising each and every opportunity? It involves allowing your teams to make the most of their opportunities, work together, and relate and sell to all the different types of shoppers that come into your stores. Enabling your retail staff to engage and sell more to your customers is key to success.
From store managers to sales assistants, every member of the team has a part to play in seizing opportunities to engage customers. Understanding what your customers want and the different types of profile they fit into is critical to this. MPI can help your team work together and recognise the right time and place to engage your customers, and by doing so, maximise every available sales opportunity.
Each member of your retail sales team must recognise every opportunity to sell, cross-sell and up-sell. Members of the team should take every chance to engage customers in the most effective way, and expand emerging sales opportunities using strategies tailored to the individual they’re interacting with.
By working with MPI retail coaches, your retail sales team will understand the different customer profiles, which Hunter (2007), tells us are:
With Browser Shoppers for example, there are some important traits to recognise:
MPI’s experience in helping businesses like yours create opportunities within the sales environment, will improve the capability of your retail teams to perform. MPI will develop a bespoke learning programme to allow your retail team to grasp each opportunity with every type of customer.