Maximum Performance Through Your People+44(0)1509 974112

Fashion Retail Experience

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Customers may forget what you said but they'll never forget how you made them feel. The biggest issue for fashion retailers right now, is the point of difference needed in stores to keep people shopping in-store rather than online. For this to happen, the service excellence element is key and being able to offer your customers a first class, one-to-one service incorporating selling and styling in store, supports this need to create a differentiating experience.

Typically, your retail mystery shop audits are a little vague. MPI’s Fashion Retail audits are different because they provide your business with an objective viewpoint and constructive feedback. We produce a bespoke Fashion Retail programme designed to overcome specific gaps or opportunities identified in the audit. The programme is delivered by a training tool kit that could include online modules that allow for self-managed, bite size learning.

Your leaders are engaged to with specific learning about their role in providing a branded customer experience.


Find out how to create a branded customer experience in your fashion outlets.

Usually as a retailer, when you’re mystery shopped you’re given a report that’s often a little vague and subjective. With MPI, we’d begin by conducting a mystery shop for you too, but the difference is we’d offer you a comprehensive report before providing a personalised training solution to meet and close any gaps. This would also be supported by in-store, on-the-spot coaching sessions and feedback for store teams.

We incorporate a fully researched, ‘tailored for you’ programme. This could either be training tool-kits including online modules to support learning memory and embedding. Or specific leadership development workshops focusing on certain store leader, coaches and team development needs.

Our programmes are designed to create that special, branded customer experience through your people.

Clothes mannequins on display

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The MPI Approach

  • Customer experience and service – what makes you unique?
  • Styling your customers.
  • Leadership for managers, leading your team differently for different circumstances (eg situational leadership).
  • Building a motivated, engaged high performing team.
  • Selling – add ons/ alternatives/ refund conversion/ maximising zoned team play in-store.
  • Team training around the basics – merchandising/ mannequin styling/ creative displays/ product placement/ best sellers/ new product.
  • Loss prevention diligence.
  • Knowing yourself and your team (team dynamics – SDI/ insights mapping).
  • Area manager development getting the best results from your team’s through highly skilled remote managers.
  • One-to-one coaching for retail leaders.
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+44(0)1332 638 617