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Retail Sales

Are your retail sales teams not maximising the opportunities within your business’s grasp?

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When it comes to increasing your company’s retail sales, would you like to know more about how to do so by maximising each and every opportunity? It involves allowing your teams to make the most of their opportunities, work together, and relate and sell to all the different types of shoppers that come into your stores. Enabling your retail staff to engage and sell more to your customers is key to success.

From store managers to sales assistants, every member of the team has a part to play in seizing opportunities to engage customers. Understanding what your customers want and the different types of profile they fit into is critical to this. MPI can help your team work together and recognise the right time and place to engage your customers, and by doing so, maximise every available sales opportunity.


How to get the most from your retail opportunities.

Each member of your retail sales team must recognise every opportunity to sell, cross-sell and up-sell. Members of the team should take every chance to engage customers in the most effective way, and expand emerging sales opportunities using strategies tailored to the individual they’re interacting with.

By working with MPI retail coaches, your retail sales team will understand the different customer profiles, which Hunter (2007), tells us are:

  • Destination Shoppers– they know what they want and make their purchases with minimum time and effort. They’re often cash rich and time poor.
  • Browser Shoppers– those who come in with nothing particular in minds but will buy if something takes their interest. Often time rich and likely to make impulse purchases.

With Browser Shoppers for example, there are some important traits to recognise:

  • The right place, right time, right engagement approach works best.
  • How staff engage with and help them can make a difference.
  • It’s important to recognise those who want to be left alone and those who want to be helped (empathy).
Young lady browsing through some pairs of jeans

MPI’s experience in helping businesses like yours create opportunities within the sales environment, will improve the capability of your retail teams to perform. MPI will develop a bespoke learning programme to allow your retail team to grasp each opportunity with every type of customer.

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MPI, across various businesses, have consistently focussed on understanding the people issues, created a programme to correct and improve the culture, then instigate a monitoring system to ensure successful implementation. MPI are competent, professional, focussed and working with them is a real pleasure. Adrian Wright, Managing Director Bluewater
CEO Moss Bros Plc
CEO Speciality Retail Group Plc

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The MPI Approach

  • MPI will work with your business to scope out specifically what it wants to achieve.
  • MPI will then identify what is currently happening and identify the gap between this and what your business wants to achieve.
  • MPI will then design your bespoke learning programme for your retail teams; this might include audio, film, e-learning, and face to face sessions, or all of these.
  • All outcomes of the programme will be measured with you to ensure a positive outcome.
  • Your retail sales revenues will rise as your team grasp every opportunity.
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+44(0)1332 638 617