Maximum Performance Through Your People+44(0)1509 974112

Welcome to our website.


Welcome to our website. Terms 'we' or 'us' is 'Maximum Performance International Ltd' whose registered office is The Point, Granite Way, Mountsorrel, Leicestershire LE127TZ. Our company registration number is 9488458.  The term 'you' refers to the user or viewer of our website. 

If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Maximum Performance International Ltd's relationship with you in relation to this website.

The content of the pages of this website is for your general information and use only. It is subject to change without notice.

Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.

Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.

From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

You may not create a link to this website from another website or document without Maximum Performance International Ltd's prior written consent. 

Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Scotland and Wales.

Website disclaimer


The information contained in this website is for general information purposes only. The information is provided by Maximum Performance International Ltd and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of Maximum Performance International Ltd. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Maximum Performance International Ltd takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Privacy policy


Your privacy is important to us and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws.

This privacy policy sets out how we use and protect any information that you give us when you use this website. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 2018.

What Information We Collect


We process personal information which you give us as a customer or as a visitor to our website:

  • To provide you and/or your employees with learning and consultancy services
  • Whilst servicing your request through our website, in writing or over the phone
  • If you request information or assistance from us


What personal information we process


We may collect the following information:

  • Name and job title
  • Contact information including email address and telephone number
  • Demographic information such as postcode, preferences and interests
  • Any personal information you willingly provide us during our training and coaching sessions
  • Other information relevant to customer surveys and/or offers


Special Categories of Personal Data


Special categories of personal data include information about an individual's health and other categories of personal information which are closely protected.  We do not generally process such information unless you have voluntarily provided this to us.  For example, where you have advised us of a health issue, which could mean that you may be classed as a “vulnerable”.  We will process sensitive information where you have voluntarily provided this information to us and have agreed that we can use this information to deliver services to you.  Where possible we shall seek to minimise the collection and use of such special categories of personal data.


How we use your Information


We will process your information where we have a legitimate interest to do so, where you provide your consent or where we are permitted by law.  In particular we will process your personal information to:

  • Assess your needs and provide you with suitable products and services in order to fulfil our contract with you
  • To manage and develop our relationship with you which is based on our legitimate interest
  • To inform you of products and services which you have requested which is based on our legitimate interest to service your requests
  • To confirm, update and improve our customer records in order to comply with legal obligations arising from data protection legislation
  • For training purposes and to improve our service to you which is based on our legitimate interests to improve our services and develop our employees
  • If we are we are obliged to disclose information by reason of any law, regulation or court order in order to meet our legal obligations.
  • For any other purpose to which you agree with your consent


How we retain your personal information


We will retain your personal information in accordance with applicable laws.  We will take reasonable steps to destroy or anonymise personal information we no longer need for the purposes we have set our above.

  1. We will retain your photographs for 5 (five) years which we may display on our blogs and social media posts
  2. We will retain your other personal information for 6 (six) years from when we end our relationship with you


How we share your information


Where necessary or required we may need to share your personal information with our:

  • Training consultants
  • Associates
  • IT Services and IT infrastructure providers

These parties may be located in the UK, other countries in the European Economic Area (EEA) or elsewhere in the world. Whenever we or service providers transfer your personal information outside of the EEA, we or they will impose the standard contractual obligations on the recipients of that information to protect your personal information to the standard required in the EEA.


Information Security


We invest appropriate resources to protect your personal information, from loss, misuse, unauthorised access, modification or disclosure. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.




We will keep this Privacy Statement under review and make updates from time to time. Any minor changes to this Privacy Statement will be posted on this page and we will communicate any major changes to you.


Links to other websites


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


How we use cookies


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Your Rights


You have the right to request copies of your personal information within our custody and control and details of how we use that information. If you think any of the personal information we hold about you is inaccurate, you may also request it is corrected or erased. You also have a right, in certain circumstances, to object to our processing of your personal information, to require us to stop processing your personal information and/or to withdraw your agreement to processing based on 'consent', but this does not apply where we have other legal justifications to continue processing your data or an overriding legitimate interest.

In relation to all of these rights, please write to us at the address below.


Complaints Process


If you have a complaint about how we have handled your personal information you may contact us using the details below and we will investigate your complaint. You also have the right to complain to the Information Commissioner’s Office (, which regulates the processing of personal data.     


Contact Us


You can contact us by writing to us at:

The Point,
Granite Way,
LE12 7TZ.


Telephone queries can be made to +44 (0) 01332 638617



Non-discrimination Policy



Maximum Performance International is committed to the principle of equal opportunity in its business, education and employment. Maximum Performance International does not discriminate against individuals on the basis of race, colour, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin in the administration of its business policies, employment policies, and activities. 

The Directors are designated as the company’s Equal Opportunity Officer. Inquiries concerning the policies, compliance with applicable laws, statutes, and regulations, and complaints may be directed to the Directors